School / 2018
M. Miftahul Huda, Bagus Suryawan
Halim Arumman, Zarkasyi Matiin, Achmad An'im
Telkom School needed to re-energize an industry-leading sales engagement platform and promote company culture. In a saturated, jargon-filled market, it was our first challenge to give this work-hard/play-hard team a stand-out brand makeover. But the real problem came in redesigning and developing a fluid website that could communicate how intuitive and rewarding their platform is to use — while capturing everything Telkom School offers.
Nearly every member of the team gives everything to this project, which required a long, expertly managed project timeline. Not only we build a whole new brand system to create content around. But also we got mega-strategic with information architecture to streamline content that had increased with their success. Every pixel, word, and a bit of code laid out with intention in collaborative review with the client.
The large marketing site needed intensive information re-architecture and content strategy, including defining target audience personas and user stories; feature examination, regrouping and redefinition; and revised page-level content strategy across the site. After re-engineering their entire sitemap and renaming existing features for user-friendliness, we crafted better stories through content flow, page structure, and copywriting. From content strategy to wireframes to page design, retaining the fluid simplicity of the product in visuals was vital. The lighthearted new brand system encouraged creative flourishes in UX/UI design, like gentle parallax and concentric line-work that mimics a rippling effect.
Wireframing was instrumental in gauging the needs for all 30+ unique page designs.